Inside/outside Personal Rhythm and Public Time-InSync?
Exhibition 時 2026 わたしのリズム、みんなの時間
Exhibition 時 2026 わたしのリズム、みんなの時間
This special exhibition was held in conjunction with “Time Memorial Day” on June 10 as part of the “Time and Japanese Culture Project” promoted by the Seiko Group. Its aim was to provide an opportunity for each visitor to reflect on their own sense of time by exploring the “culture of time” and “contemporary perceptions of time.”
The overall layout of the venue adopted a design reminiscent of the internal structure of a clock. The visitor flow was designed so that, as visitors moved through the exhibition, they would naturally become aware of different perspectives on time and deepen their reflection. To visualize the diverse values of time in the modern era and the unique ways in which each person perceives time, interactive experiential exhibits were planned and implemented.
<Interactive Exhibition: “Hand Projection”>
The overall layout of the venue adopted a design reminiscent of the internal structure of a clock. The visitor flow was designed so that, as visitors moved through the exhibition, they would naturally become aware of different perspectives on time and deepen their reflection. To visualize the diverse values of time in the modern era and the unique ways in which each person perceives time, interactive experiential exhibits were planned and implemented.
<Interactive Exhibition: “Hand Projection”>
This interactive experience allows visitors to wear a paper clock onto which images are projected. By stepping away from their everyday watches, visitors can visually experience the passage of “time” that differs from their own—such as the sense of time in the Edo period or the perception of time by living creatures.
<Time Perception Type Diagnosis>
<Time Perception Type Diagnosis>
Everyone has a different “sense of time.” By identifying your own type—such as the “Synchronized Type,” who wants everyone to be on the same page, or the “My-Pace Type,” who prefers to rearrange time at their own discretion—you can reexamine your perspective on time.
<Experiential Exhibition “My Time”>
This content captures visitors as they treat their own wrists as clock hands, moving them in a full circle at their own pace over 15 seconds. By overlaying these videos with others’ on a display, it visualizes the “differences in the sense of time between oneself and others.”
We created an immersive space where visitors can intuitively discover the differences between “everyone’s time” and “the time shown on a clock.”
We created an immersive space where visitors can intuitively discover the differences between “everyone’s time” and “the time shown on a clock.”
6月10日の「時の記念日」に合わせ、セイコーグループが推進する「時と日本文化プロジェクト」の一環として開催された企画展。「時の文化」や「現代の時間感覚」を紐解きながら、来場者一人ひとりが「自分の時間」を見つめ直すきっかけを提供することを目的とした。
会場全体のレイアウトには、時計の内部構造を想起させるデザインを採用。来場者が展示を巡る中で、自然と時間に対する捉え方の違いに気づき、思索を深められるような動線を設計している。 現代における多様な時間の価値や、人それぞれ異なる”時間の感じ方”を可視化するため、インタラクティブな体験展示を企画・実装した。
＜体験展示「ハンドプロジェクション」＞ 来場者が紙でできた時計を装着し、そこに映像を投影する体験コンテンツ。普段の時計から離れ、江戸時代の時の感覚や生き物の時の感覚など、自分とは違う”時”が流れる間を視覚的に体験する仕組みを構築した。
＜時間感覚タイプ診断＞ 人には、それぞれ異なる”時間の感じ方”がある。時間はみんなで揃えたい「シンクロ型」、自分の裁量で時間を組み替えたい「マイペース型」など、自分のタイプを知ることで、時間に対する考え方を見つめ直す。
＜体験展示「わたしの時間」＞ 来場者自身の腕を時計の針に見立て、自分のリズムで15秒かけて1周させる動作を撮影するコンテンツ。撮影した動画を他の人の動画と重ね合わせてディスプレイに表示することで、”自分と他者の持つ時間感覚の違い”を可視化する。
来場者が「みんなの時間」や「時計が示す時間」との違いを直感的に発見できる没入感のある空間を構築した。
Planning: Nobuko Sanada, Jun Musashi (Seiko Group), Takumi Takahashi (HAKUTEN)
Content Development: Nobuko Sanada, Jun Musashi, Mayo Igarashi (Seiko Group)
Web Content: Gosuke Kakizaki, Arisa Futamatsu (Seiko Group)
Art Direction: Jun Musashi (Seiko Group)
Spatial Design: Takumi Takahashi, Wataru Matsui (HAKUTEN)
Graphic Design: Junko Tanaka, Fumiaki Nishino (Seiko Group)
Digital Content Design: Gaku Oikawa (HAKUTEN)
Technical Direction: Gaku Oikawa, Karin Okumura (HAKUTEN)
Creative Engineering: Shoichi Yamada, Ami Takahashi, Kanako Ishizone (HAKUTEN)
Produce: Kana Hashimoto (HAKUTEN)
Product Management: Chihiro Seta (HAKUTEN)
Fabrication: Kanae Tobori (HAKUTEN)
Show Window & Signage Design: Jun Musashi, Yoshimi Watanabe (WAKO)
Photography: Daisuke Oki
