UCC COFFEE LAB
The booth of UCC UESHIMA COFFEE designed at SCAJ World Specialty Coffee Conference and Exhibition 2017.
UCC UESHIMA COFFEE is famous for canned coffee and a very familiar company to our daily lives.
At this exhibition booth ,"LARGO" for high end coffee beans is shown as a leading product.
Coffee dealers from overseas coming, UESHIMA COFFEE needs to change the image of inexpensive and near-at-hand coffee to that of expensive and high technology one.
The booth is designed the space under the concept of "UCC COFFEE LAB.
The space is aimed that visitors may try the high quality coffee with various contents by the original technology development .
Some corners are set up, where they try how to enjoy the various coffee such as ICE BREWED COFFEE with the server by original technology development and the lecture to make a good drip coffee and so on.
UCC UESHIMA COFFEE is famous for canned coffee and a very familiar company to our daily lives.
At this exhibition booth ,"LARGO" for high end coffee beans is shown as a leading product.
Coffee dealers from overseas coming, UESHIMA COFFEE needs to change the image of inexpensive and near-at-hand coffee to that of expensive and high technology one.
The booth is designed the space under the concept of "UCC COFFEE LAB.
The space is aimed that visitors may try the high quality coffee with various contents by the original technology development .
Some corners are set up, where they try how to enjoy the various coffee such as ICE BREWED COFFEE with the server by original technology development and the lecture to make a good drip coffee and so on.
UCCの研究された珈琲の魅力を伝えるためUCC COFFEE LABOをコンセプトに空間をデザイン。独自開発のサーバーで淹れるアイスブリュード珈琲やドリップ珈琲の美味しい淹れ方のレクチャーなど、多様な珈琲の楽しみ方を体験させるコーナーを設けた。熱伝導性が良く、古くからコーヒーカップやドリッパーに使われていた「銅」をキーマテリアルとして採用。銅管は装飾だけでなく、空間のあらゆる構成要素に姿を変え、ラボを演出すると共に機能的な役割も果たしている。UCCの一杯の珈琲の中に込められている想いと技術力を様々な形で感じ取れる空間となった。
Client：UCC Ueshima Coffee Co., Ltd.
Design：Takumi Takahashi (HAKUTEN)
【AWARD】
Exhibit Design Awards 2018(米) Copper
iF DESIGN AWARD 2019(独)
FRAME AWARDS 2019(蘭) Short List
日本空間デザイン賞 2018 金賞
ディスプレイ産業賞 2018 入賞
